App Store Optimization (ASO) is extremely important to boost your app ranking, hence your apps download, on the Apple App Store or Google Play Store. Good numbers of apps download are the base of big app revenue. Only after apps download, you can showcase the benefit of your mobile app or mobile games to your users.
To increase apps download, you need to have the best mobile app or mobile games marketing strategy possible. According to Forrester, 63% of apps are discovered through search than any other method. That makes good App Search Optimization play even a more crucial role to increase your app ranking on the Store. With millions of apps published in each App Store, a great App Search Optimization will help you rank over your competitors, and impact your overall app ranking and its success.